Now more people know what they are, they provide a low-cost, touch-free way to collect cashless donations. The widespread use of QR codes in 2020 for check-in, table ordering, payments etc has had a positive outcome for charities.
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Of those users, just under 45% have scanned a QR code at a restaurant, bar, or café.About 80% of smartphone users said they have scanned a QR code at least once, with about 40% saying they scanned a code in the past week.The black and white pattern invented in the 90’s is now recognisable as a way to access useful services and information. The fact that we no longer need to explain what a QR code is, is largely a result of the NHS contact tracing App. Thanks to an NHS PR campaign, the QR code has beaten the bookies and gone mainstream. Search the internet for stories relating to ‘death of the QR code’ and you’ll get over 16,000 results dating back a decade.
How an NHS PR campaign gave charities the edge First, we look at what changed in the tech landscape and what it means for charities. We hope it will inspire others to fundraise in new and exciting ways. In this paper we share tips for using QR codes, success stories and fresh ideas. We also watched as QR codes went mainstream and adoption of contactless payments grew. We saw increased demand for affordable and scalable cashless donations services. It also provided a lifeline for charities, who came under pressure to fundraise and deliver services at a distance.ĭuring 2020 we observed digital transformation moving to the top of the agenda for charities. Th e increased adoption of contactless technologies enabled organisations to continue to sell, even with social di s tancing. People who had never made payments via mobile, or scanned a QR code, were more willing to try.
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In 2020 a new need for touch-free technologies emerged and adoption accelerated.ĭuring the pandemic more people discovered how to use their phone to make payments and access services at a safe distance. When we began on this journey in 2016, technology was way ahead of adoption. We made it our mission to design a solution accessible to any charity of any size. In this future, charities would lose out without an easy and cost-effective cashless donations platform. Where fewer people carry cash and commerce is accessible via nothing more than a smartphone. We founded Good Thyngs on a vision of the future that’s playing out today.
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